PANTONE ON VIVA MAGENTA
"We chose this color because we think it's an unconventional shade for an unconventional time, something that can present us with a new look. Viva Magenta conveys strength - but in an assertive, not aggressive way. It's a color that really vibrates with vibrancy and a strength that demonstrates a new signal of strength, which is something we all need for a more optimistic future", said Pantone CEO Leatrice Eiseman.
The color Viva Magenta wants to promote optimism and joy; experimentation and self-expression without inhibitions, without scruples, without fear. Viva Magenta is assertive and unyielding, without aggression. Pantone calls it a "fist in a velvet glove." Exuding dynamism and ready to go forward."
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